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A menu survey by Ground Signal, reported by VinePair, found that the average U.S. Espresso Martini costs $14.38. Hawaii had the highest state average at $16.92, while Oklahoma had the lowest at $12.06; the report does not give a survey date or sample size.
A menu survey conducted by Ground Signal and reported by VinePair puts the average U.S. Espresso Martini at $14.38, with prices ranging from $12.06 in Oklahoma to $16.92 in Hawaii. The figures offer a state-by-state snapshot of what customers may see on bar and restaurant menus, though the report does not specify when the menus were surveyed or how many were included.
Hawaii recorded the highest average, at $16.92, followed by New York at $16.03. Those were the only state averages above $16. Nevada ranked third at $15.94, California fourth at $15.57, and Washington, D.C., fifth at $15.38. D.C. is included in the published ranking but is not a state.
At the lower end, Oklahoma averaged $12.06. South Dakota followed at $12.40 and Iowa at $12.43. Nebraska and Mississippi tied at $12.50. The report says 15 states were above the $14.38 national average; the remaining state averages were below it. Florida, at $14.41, was just above the national figure, while Illinois, at $14.35, was just below.
Ground Signal also reported which vodka brands appeared most often in state Espresso Martini menus. Tito’s was the leading brand in 29 states, Ketel One in 17, Stoli in five and Absolut in one. The report describes vodka as the spirit of choice in 90 percent of the country’s Espresso Martinis. These brand figures and the price map come from the menu survey; they do not measure sales, customer preferences or the price of every drink sold.
The spread between the highest and lowest state averages is $4.86 per cocktail, a difference that can add up for customers ordering drinks at a bar or restaurant. A pair of Espresso Martinis at the reported Hawaii average would cost $9.72 more than a pair at the Oklahoma average, before tax, tip or any venue-specific charges. The comparison is between state averages, not a guarantee of what an individual establishment charges.
The map also gives beverage businesses a point of comparison for the on-premise market. For example, a bar can see where its listed price sits relative to the reported state average. But the figures do not account for differences between cities and rural areas, bar types, portion sizes, ingredients or menu positioning. They provide a broad market snapshot rather than a direct guide to setting prices or forecasting demand.
What the Survey Measured
VinePair says it worked with Ground Signal, a company that provides data to beverage-alcohol brands, to compare the drink’s on-premise price across the country. The report describes Ground Signal as surveying menus. “On-premise” refers to drinks listed for purchase at locations such as bars and restaurants, rather than retail bottles sold for consumption elsewhere.
An Espresso Martini is commonly made with vodka, coffee liqueur, espresso and simple syrup. The report characterizes the cocktail as popular, but it does not provide a sales series or other figures to quantify that popularity. It says Hawaii is the only state that commercially produces coffee and points to the cost of shipping goods to the islands as a possible factor in higher prices. The report does not establish that shipping costs caused Hawaii’s average to rank first.
Survey Details Still Missing
The published report does not state the survey dates, number of menus reviewed, sampling method or calculation details. It is therefore unclear how representative the averages are of all bars and restaurants in each state, and whether menus were collected over the same period. The report also does not say whether prices include taxes, whether different serving sizes were standardized, or how venues with unusually high or low prices affected each average.
The map reports averages, not current prices at specific establishments. Menu prices can change, and a statewide figure may conceal large local differences. The figures also do not show how the reported averages compare with prior years, so they cannot establish whether Espresso Martinis have become more or less expensive.
Readers can use the state figures as a broad comparison and check individual bar or restaurant menus for current prices. The report does not announce a follow-up survey or a date for an updated map. Further detail about the survey period, menu count and calculation method would help readers judge how closely the averages represent prices in particular places.
Key Questions
What is the reported average price of an Espresso Martini in the U.S.?
$14.38, according to the Ground Signal menu survey reported by VinePair.
Which state has the highest average price?
Hawaii, at $16.92. New York is next at $16.03.
Which state has the lowest average price?
Oklahoma, at $12.06, the lowest state average in the report.
Does the map include Washington, D.C.?
Yes. It lists Washington, D.C., at $15.38, although D.C. is not a state.
Are these the current prices at every bar?
No. The numbers are reported state averages based on surveyed menus. The report does not provide the survey period or sample size, and individual venues may charge different prices.
Source: rss
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